Basic element of good design. The Elements of Design are the things that artists and designers work with to create a design, or composition. To make a successful piece, there are important core elements we need to know. The Elements are: line, shape, space, value, color and texture.

Line … The Graphic Unifier, Curved, Straight. Directional Thrust: Horizontal, Vertical, and Diagonal.

Shape … Organic or Naturalistic, Geometric.

Space / Size … Large, Medium, Small. Proportion or Scale. (The Golden Mean)(Perspective)

Value … From Light to medium to Dark.

Color … Hue, Chroma, and Value. (The Color Wheel)

Texture … Rough, Smooth, Soft, Hard.

The Principles of Design are achieved through the use of the Elements of Design. Each principle applies to each element and to the composition as a whole. The Principles are: unity, harmony, balance, rhythm, contrast, dominance, and gradation.

Unity … Echoes of all elements relating.

Harmony … Within each element and as a whole.

Balance … With the commonly known as “weights” of the segments of each element.

Rhythm … Variety and Repetition.

Contrast … Alternation.

Dominance … Within each element. (Center of Interest, Focal Point)

Gradation … Transitions.

A COMPOSITION is an arrangement of all the elements, which achieves a unified whole. But alas, it is merely a tool to create form and content. Content relates to human emotion and the intellect and is the end result of the reasons for painting. Design is a means to that end.

Basic element of good design

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About The Author
- Xia Taptara (黃曉聲 Huang XiaoShēng), currently a freelance concept artist for games and films, formerly a character concept artist for ArenaNet/NCsoft (GuildWars & Guildwars 2). I also work on various projects for Game of Thrones, Square-Enix, Paizo Publishing, Fantasy Fight Games, Disney Interactive, and many publishers & clients. I use Wacom Tablet Intuos and Photoshop CS2,3,4,5 to do most of my professional art work. I use pencil, pen, and traditional medium in my free time. I founded ( in 2007 to motivate myself to create more and better art. Also I get to draw and paint whatever the hell I want to. Hopefully I can inspired some young soul and old soul alike. *QUESTIONS & COMMENT: PLEASE POST THEM ON THE BLOG. Business Inquiry please e-mail me.